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Wing Hop Cheung started in 1962 as a small grocery store in Choi Hung Estate, the oldest public housing estate in Hong Kong. After serving the food and household needs of the neighbourhood for more than three decades, we embarked on a business expansion in 1998 and repositioned ourselves as a wholesale supplier of food and ingredients for restaurants and hotels. Over the last half century, we have grown from a small business to a sizeable company. We are renowned as a leading supplier of quality baking ingredients and regarded as a reliable and valuable business partner by our customers.
In July 2015, a new management team was introduced leading us to take a new step forward in business development. The Company is now wholly owned by Asia Supply & Marketing Group Co., Ltd. “Wing Hop Cheung” remains our label for food supplying business in Hong Kong.
To better serve more premium customers, we are endeavouring to look for business opportunities overseas. In addition to sourcing more quality branded products from all around the world, we are also developing our house-brand products with one simple goal – to deliver the highest possible level of food safety to our customers.